Posted by Chris Kitsopoulos on
Every fashion month there is a single look that comes to define the entire season. It’s hard to pinpoint why and it’s impossible to predict, but you know it when you see it. For fall winter 2022 that was the opening look of Nicolas Ghesquière’s latest outing for Louis Vuitton: baggy pinstripe trousers, a crisp white shirt, a perfect vinyl bomber jacket and a kitschy graphic-printed tie. The look had the effortless energy of a chic millennial Parisian who had thrown on a handful of pieces from her wardrobe (and a couple from her boyfriend’s) and stepped onto the street looking impeccably put together. Something from the thrift store, something designer—an androgynous nonchalance that comes to life because of the fierce attitude of the woman who wears it. Who, in this case, was model, Squid Game star, and newly-minted SAG Award winner, HoYeon Jung. It was a full-circle moment for Jung, who was first signed to Louis Vuitton as an exclusive runway model in 2016. Six years later, and she’s a global megastar, hysteria-inducing fashion obsession, and the official face of the brand.